Over the past year, there has been a lot of conversation around AI in advertising. Faster workflows, lower costs and the ability to generate endless variations have made it an attractive option for brands. Against that backdrop, Apple TV’s new visual identity stands out for a very different reason. Built entirely from real glass and captured fully in camera, it leans into the fundamentals of filmmaking craft. It is also a strong example of how motion control continues to support practical effects at the highest level.

We at MRMC are often asked about the differences between integrated PTZ cameras and dedicated robotic heads. In this blog post, Paddy Taylor, Head of Broadcast at MRMC, outlines the key differences and discusses why the choice between the two matters for your workflow. Learn how each compares and when each delivers the best performance for your production needs, so you can choose confidently.

Broadcasting has shifted dramatically, from early theatrical techniques to highly automated, remote and IP-driven production environments. As demands for rapid turnaround and richer storytelling grow, camera robotics used in broadcast productions have evolved and become increasingly essential in modern-day workflows. However, Mark Roberts Motion Control entered the broadcast industry from a very different approach. In this blog post, Andrew Codd, Senior Product Developer at MRMC, revisits the evolution of camera robotics in broadcast production. Read more to discover how MRMC utilises 60 years of motion-control heritage earned through pioneering robotics for high-end film and commercial productions to design solutions that meet the demands of broadcast.

For more than a decade, Mark Roberts Motion Control (MRMC) has supported major darts tournaments across the UK and Europe, including the World Championships, with our specialised robotic camera systems. Using our dedicated darts robotic head platform, we deliver fast, precise, and frame-accurate repeatable coverage for every match, reducing the overall camera platform footprint and keeping the front of the stage unobstructed, ensuring minimal distraction for players and the audience.

As we celebrate 60 Years of Mark Roberts Motion Control, we wanted to spotlight the contribution of our founder.  When people speak of innovation in the world of film, animation, and motion control, they often mention the machines, the technology, the groundbreaking shots. But behind the systems that transformed modern visual effects stands one man with an extraordinary story - Mark Dethridge Roberts - the founder and visionary behind Mark Roberts Motion Control (MRMC). Mark’s journey is not simply a tale of engineering brilliance; it’s the story of an adventurous spirit, a relentless creator, and a man who built a global industry leader from the spare room of his home.

In this interview series, Tom Shelburne (MRMC) and Bryan Bailey (Prestonwood) discuss why Prestonwood Baptist Church integrated MRMC’s robotic technology for an elevated worship experience. Watch to discover how MRMC’s robotics has helped capture the emotion for viewers not in the room through a simplified workflow.

Each year, thousands of content professionals from all corners of the media, entertainment and technology ecosystem go to NAB Show. MRMC will highlight its solutions designed to enhance efficiency and creativity in live production, filmmaking, and virtual production workflows.